• Twitter
  • Instagram

Marketing that Matters 

Content Strategy & Copywriting for Sustainable and Social Impact Brands

Empathy-First Copywriting

I write, evaluate, and refine copy through the eyes of your reader so 

your message leaves an impact. Using 10+ years of customer service experience,

I place myself in the customer’s shoes to see content from her perspective.


Empathy-first copywriting means more sales and higher customer retention for your business.

Building a community of loyal advocates

for your business and your cause.

For entrepreneurs on a mission,

I help your brand  inspire action  

and  increase sales  with

intentional copy

Hi! I'm Karonica. (Like Veronica with a K). 
My middle name is Paige, and I like to think that's because my parents knew I'd be a writer and a pun enthusiast one day.
I bring my background in college admissions and over 10 years of customer service experience to communicate your message in a way that resonates with your readers.  
Like that barista who remembers your name, I create a warm and welcoming digital environment with copy that helps your customers feel at home. 

Get branded copy that guides your customers throughout their journey with you.

Website Copy

Blog Posts

Social Media